There are serious dollars to be saved by decoupling agency work in addition to improving the coordination of your partner.
Organizations that are not on the same platform, but need to engage with multiple agencies in real-time, can suffer confusion, communication and coordination issues which can become overwhelming. Compounding that with contracts that originate in procurement instead of marketing and other factors, it's amazing that projects get out on time.
We’re planning to walk through our journey that started with a simple financial goal but concluded with a Digital Asset Management solution.
Have questions? Reach out to us - we'd love to chat!
12 PM Eastern
1 Hour
May 17
About The Hosts
John Florance
DAM Practice Manager at Risetime
John has been managing and designing production workflows for over twenty years. He got his start in publishing by helping businesses and associations move from typesetting into desktop publishing. This led to careers centered around database publishing, process color separating, XML-based editorial workflows and eventually, digital asset management. Media asset management is his platform of choice for developing digital workflows built on top of a variety of disruptive technologies. Today, John consults on media management as part of Risetime, a Chicago-based company that specializes in managed services on both public and private clouds, and designs best in class digital workflows to rescue struggling DAMs. In his free time, John collaboratively founded both the Artesia and Media Manager User Community, comprised of DAM professionals that use the OpenText DAM products, as well as the Midwest Digital Asset Managers Meetup.
Charlene Lewis
Principle - End Point Consulting
Charlene started in advertising over twenty-five years ago, managing creative and production services for multi-million dollar clients. She has worked for high profile companies such as Young & Rubicam, Saatchi & Saatchi LA, Intuit Software, and Apple.
In her role as Director of Production Services for Saatchi & Saatchi, one of her more prominent projects was the development of the first corporate global digital asset management system for Saatchi & Saatchi’s client Toyota Corporation. Over the years Charlene has developed several digital asset systems, studio production services, and improved agency processes, quality, and services.
Currently, Charlene is consulting with several Pharmaceutical companies supporting current operational processes and configuration improvements on Veeva PromoMats, and Aprimo.
David Lipsey
Global Chair - Henry Stewart DAM Conferences and DAM Industry Leader
David is well known as a Founder of the field of Digital Asset Management (DAM) and a consistent innovator in defining – and redefining DAM and its relationship to organizational strategy, rights, outreach and growth. David has worked internationally to create value from digital assets – and setting in place the organizational and strategic processes to achieve return on initiative as well as investment. David has been involved with the field of digital asset management (DAM) since its inception and is an international leader. David is a principal co-author of the widely used Digital Asset Management Capability Model, and a sought-after university and association speaker in DAM. He maintains expert level knowledge of the field in general, the vendor community, and most of all – how to make DAM accelerate the organizational goals which it must support.
Experts in the delivery of Mobile, Cloud, and Hybrid Solutions from Amazon, Microsoft, OpenText, IPV and Alfresco. Contact us to find out how Risetime can help your company achieve your goals.